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Esports consulting

You do not have to
understand esports -
we already do.

You want to enter esports but do not know where to start. Which game, which format, which audience, what budget? Strategy comes first - the tournament follows. Let us build your roadmap together.

Sector-specific strategy Concrete outputs 4-6 week process
Sample consulting process
Situation analysis Week 1
Assessment of current brand position, target audience, competitor landscape and esports opportunities
Strategy design Weeks 2-3
Game selection, format recommendation, budget plan and 12-month roadmap
Pilot program Active
Implementation of the first tournament or community step and feedback collection
Measurement & optimization Weeks 5-6
KPI analysis, strategy revision and long-term operations plan
Full operations Afterwards
Sustainable esports program under independent management or in partnership with TETO
Who is this service for?
For teams taking their first step into esports

Our consulting service is designed especially for three profiles. If you recognize yourself, you are in the right place.

Brand / marketing team

"We know we should be in esports, but we do not know how to start."

Which game, which format, what budget, which KPI? We clarify these together.

HR / employee experience team

"We want to run an esports event, but we do not know how to make it inclusive."

We design formats aligned with company culture, including employees who do not know the games.

Game company / new market

"We are entering a new market and need to build a community from scratch."

We provide guidance for localization strategy, community-building plan and the first tournament program.

Visual - Consulting - strategy meeting
Consulting services
What do we work on?

Every service ends with concrete outputs - not general advice, but an actionable plan.

Esports strategy & roadmap

A customized esports entry plan based on your organization goals, budget and target audience. Which game, which format, which timing.

Deliverables
  • 12-month esports roadmap
  • Game & format recommendation report
  • Competitive and opportunity analysis
  • Budget and ROI framework

Tournament program design

Joint design of format selection, calendar structure, rule set and prize structure. An implementation-ready program document.

Deliverables
  • Tournament format document
  • Rule set and participant guide
  • Timeline and milestone plan
  • Platform setup specification

Brand esports communication strategy

How should you speak to Gen Z? Which channel, which content, which tone? A communication plan that carries the brand voice into the esports ecosystem.

Deliverables
  • Audience & channel analysis
  • Content plan and tone guide
  • Influencer & broadcaster partnership recommendations
  • KPI framework and measurement plan

Player community building

Building an esports community from scratch or from an existing audience. Discord server, hub setup and growth strategy.

Deliverables
  • Discord server architecture and setup
  • Community rules and moderation plan
  • Growth strategy and activation calendar
  • First 90-day operations plan
Frequently asked questions
Questions you may have
How long does the consulting process take?
Depending on scope, it takes 2-6 weeks. Roadmap work is usually completed in 2-3 weeks. With a pilot program, the full process can take up to 6 weeks. We define the scope together in the first meeting.
Does the tournament also need to run through TETO after consulting?
No. The consulting service ends with an independent deliverable. You are free to run the tournament operation yourself or work with another partner. However, most of our clients prefer to continue with TETO through strategy and execution.
Which sectors have you worked with before?
We have broad sector experience including fintech (Paycell), telecom (Turkcell Gaming), consumer brands (BinBin) and game publishers (Riot Games, Krafton, Tencent). Each sector has different esports opportunities, so we use a sector-specific approach.
Strategy comes first

Let us plan your esports journey together

Let us start with a 30-minute introductory meeting. Tell us where you are and where you want to go.